Mirror Dating

Case Study

Whilst working at the Daily Mirror our team was asked to produce a mockup to reflect a new campaign on the front page of the Daily Mirror dating site. The campaign was using a filmic approach to romance.

My design started with the idea of displaying famous romantic lines from cinema on top of a cinematic background. Along with a more friendly set of icons, I also re-designed the scrolling member carousel to have the appearance of a strip of film, further enforcing the campaign narrative.

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