When initially commissioned to create the portfolio site for NOWA Design and Build, the client also requested experimenting with a new logo/brand.
I wanted to produce something that reflected both the simplicity and the complex nature of interior design. Using a very simple font (Futura Medium) for the main text and removing a section of the A, stripped the logo back to it’s bare essentials and made it appear akin to a collection of shapes.
Adding the origami bird, gave the logo an abstract reflection of the text shapes, transforming them into something more complex but graceful. The origami also echo’s the Japanese background of the company.
Although this logo was never used, it was worked up in the following designs to show possible colour treatments and effects.